Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did.
We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means.
What are its pitfalls? What problem can be with a fixed pricing model in programmatic advertising, and why is it important to have your DSP license? These are just some of the questions we asked ourselves in this episode.
If you are an advertiser, you buy media programmatically, or have partners offering you digital media, you should not miss this episode. Let us know your opinion on transparency on our LinkedIn page: https://www.linkedin.com/feed/update/urn:li:activity:6970296262680059904
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech