Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP.
To discuss this topic intensely, we were joined by fraud-fighting idol Dr. Augustine Fou. Dr. Fou has worked in digital marketing for 25 years and has become the ultimate fraud warrior. With his platform FouAnalytics, he is helping marketers to audit their campaigns to avoid fraud.
Why are there so many fraudulent websites and apps out there? How are ad exchange platforms playing into all this, and why is it so important that advertisers don't trust the fraud detection of their agencies or DSPs? Those are just some of the questions we tackled with Dr. Fou.
If you are about to or running programmatic campaigns, you need to listen to this episode. Have you placed ads on fraudulent websites? Share your experience with us:
Are you interested in the articles Augustine Fou mentioned at the end of this podcast episode? You can find them here:
How Site-Owners Use FouAnalytics to Troubleshoot Bot Traffic
How to use FouAnalytics to Scrutinize Clicks from Programmatic Campaigns
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech