Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella

September 20, 2022 IndieAd.Tech Season 1 Episode 17
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella
Show Notes

Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory.

During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We mentioned first-party data and the importance of creatives a lot.

We also challenged Tim with questions regarding fraud and pricing transparency.

Whether you're a media buyer, an agency, or an advertiser, if you have ever utilized or questioned the value of in-app and mobile advertising, this episode will be spot-on for you 🎯
Join the discussion on LinkedIn and share your experience with us:
https://www.linkedin.com/feed/update/urn:li:activity:6977893217568493571

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech