Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Episodes
27 episodes
26 - Programmatic Advertising in Email | Jason Oates
Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. T...
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Season 1
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Episode 26
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46:40
25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis
Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent ...
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Season 1
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Episode 25
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51:39
24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke
Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.Marketing and advertising platforms ...
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Season 1
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Episode 24
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49:29
23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs
Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media,...
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Season 2
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Episode 23
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47:37
22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross
We are very excited to share with you today one of the most interesting episodes we have recorded so far.Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is preci...
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Season 1
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Episode 22
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44:46
21 - Ad fraud and the importance of ad quality in digital marketing | Yuval Shiboli
Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point ...
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Season 1
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Episode 21
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43:07
20 - IndieAd Talks: The challenges of Meta Advertising in the privacy-era | Yoav Segal
#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising....
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Season 1
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Episode 20
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39:09
19 - Programmatic mobile advertising in the gaming industry | Pau Quevedo
Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical...
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Season 1
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Episode 19
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54:10
18 - Fraud in the Digital Marketing World - Problems & Loopholes I Dr. Augustine Fou
Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your de...
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Season 1
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Episode 18
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52:07
17 - Programmatic Mobile Advertising - The Value of In-App Inventory | Tim Koschella
Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory.During this conversation, we learned which adverti...
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Season 1
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Episode 17
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45:03
16 - The Employer of Tomorrow - Creating a healthy work environment in marketing agencies (and co.) | Jonas Altman
We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than...
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Season 1
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Episode 16
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1:04:52
15 - IndieAd Talks: The history behind IndieAd's work culture | Araceli Muñoz
How did IndieAd get to where it is now? And what is the story behind its work culture?To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer -...
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Season 1
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Episode 15
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49:32
14 - Transparency and its pitfalls in the programmatic world | Christoph Berg | Part 1
Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did.We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transpare...
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Season 1
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Episode 14
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46:36
13 - The impact of machine-learning & AI on programmatic advertising | Wandrille Leroy
Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene.Bring-your-own-algorithm...
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Season 1
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Episode 13
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44:21
12 - The difference between B2B and B2C in paid media | Gabriel Ehrlich
Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and ...
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Season 1
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Episode 12
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53:05
11 - Xing's B2B & B2C advertising solutions; Self-Serve & Programmatic | Sandy Ukat
In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implement...
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Season 1
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Episode 11
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46:59
10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei
#IndieAdTalks with our Programmatic Lead Manuela Maftei.We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market....
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Season 1
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Episode 10
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40:13
09 - AdUp-Tech & the future of Native Advertising | Lucrecia Capparelli
In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabili...
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Season 1
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Episode 9
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47:32
08 - M&As in the AdTech, Marketing & Agency Industry | Frank Kluge & Zoja Paskaljevic
This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO,...
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Season 1
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Episode 8
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52:00
07 - IndieAd Talks: Confessions of a Programmatic Advertising Beginner | Angy Gutiérrez
#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic adver...
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Season 1
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Episode 7
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39:19
06 - Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu
WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest. W...
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Season 1
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Episode 6
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1:04:42
05 - Voice Marketing and its Impact on Advertising | Stas Tushinskiy
Have you already heard of voice marketing? No? The idea behind it is quite simple - you hear an ad and respond to it by directly speaking to the ad. To better understand what exactly voice marketing is and how con...
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Season 1
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Episode 5
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49:31
04 - The End of Third-Party Cookies in the Programmatic & AdTech Industry | Joanna Burton
Who hasn’t heard of the cookie and identity crisis in the programmatic and AdTech industry? To talk deeply about this topic, we invited Joanna Burton - Chief Strategy Officer at ID5 - for an exciting conversation about the pos...
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Season 1
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Episode 4
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56:13
03 - The Future of DSPs in the AdTech & Programmatic World | Cadi Jones
In this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what t...
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Season 1
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Episode 3
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40:45
02 - The Role of Advertising in the Ad-Blocker Era | Rotem Dar
One of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem D...
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Season 1
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Episode 2
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47:31