Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross
We are very excited to share with you today one of the most interesting episodes we have recorded so far.
Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.
To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important than ever to reach consumers in their homes? Those are just two of the questions Jacob will answer for you.
Furthermore, you will understand how direct mail can be a perfect addition to your existing marketing mix and how the process of programmatic direct mail with PebblePost works.
If you are working in marketing and are curious about how you can extend your consumers' journey from online to offline, this episode has valuable insights for you. Share your opinion on this topic with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6990585698160418816
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
