Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
06 - Contextual Targeting as a key to programmatic success in the post-cookie era | Andreas Neu
WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest.
We spoke all about programmatic advertising and contextual targeting - the challenges, current trends, and the future. Andreas gave us a clear understanding of contextual targeting, how it works, and the added value for advertisers, especially amid the digital marketing industry's cookie and advertising identity crisis.
Tune in to learn about Oracle Advertising's contextual targeting offer and how advertisers can improve the results of their campaigns by putting it to work in their DSP (demand side platform) of choice.
If you have questions or want to share your opinion, join us on LinkedIn: https://www.linkedin.com/posts/ad-to-the-bone-podcast_marketeers-are-you-ready-because-activity-6947807022021021696-fT8c.
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech
