Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke
Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.
Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing? Spoiler alert: Google Data Studio is not the answer.
To shed light on these questions and offer a solution, we spoke with Antonia Hölke, Partner Success Manager from Funnel.
Antonia told us why it is so important for marketing teams to be data-driven and to have a go-to place where all their data is connected. Furthermore, she explained how Funnel can help with connecting, organizing, storing, and sharing data and for whom it makes sense to onboard Funnel.
If you are part of a marketing team, reporting is part of your daily business, and you are looking for ways to make the handling of your data more simple and holistic, this is the right episode for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6995670790188756992
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website:https://indiead.tech
Funnel’s website: https://funnel.io
