Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each other better. Are you ad-to-the-bone? Then let's begin.
Podcasting since 2021 • 27 episodes
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast
Latest Episodes
26 - Programmatic Advertising in Email | Jason Oates
Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. T...
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Season 1
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Episode 26
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46:40
25 - The Future of Web Analytics in regards to Privacy Compliance | Michael Kornobis
Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent ...
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Season 1
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Episode 25
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51:39
24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke
Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.Marketing and advertising platforms ...
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Season 1
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Episode 24
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49:29
23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs
Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media,...
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Season 2
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Episode 23
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47:37
22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross
We are very excited to share with you today one of the most interesting episodes we have recorded so far.Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is preci...
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Season 1
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Episode 22
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44:46